SINCE 1994


has been a partner with major optical manufacturers to distribute
branded optical frames and sunglasses in Africa.

Tanzacan is a family business

Headquartered in Toronto, Canada; Tanzacan has grown from a small office in the Rajani home to a multinational business with distribution centers in Canada, Tanzania, Kenya, and the UAE. Tanzacan covers a total distribution market of 25 countries.

The Rajani family hails from Tanzania in East Africa, and having migrated to Canada in the early 90’s, the family retained its connections and began immediately in the export of eyewear from Canada. Over the years all four sons have joined the organization and the company has flourished.

Tanzacan continues to grow operations into new territories with a deeper selection of branded eyewear, offering high value ROI to its clients.

Today Tanzacan specializes in the distribution of excess inventory from all major manufacturers as well several high end labels including:
Luxottica, Safilo, Marchon, Marcolin, Derigo, Viva, Rodenstock, Dita, Cartier, Barton Perreira, Tag Heuer, Gold & Wood and many others.



Portfolio Partners

As the name suggests, ETO is a local eyeglass distributor, offering products exclusively from Tanzacan within its territory. There are 3 independent ETO offices: Tanzania, Kenya, the UAE. The mandate of each ETO is to service the local eyecare practices with the best possible product offerings and care. ETO has set a precedent of market penetration in a relatively short time.



FOUNDER & CEO Aliraza Rajani

Aliraza Rajani

Aliraza Rajani

FOUNDER & CEO View Details
Aliraza Rajani

Aliraza Rajani


Aliraza K. Rajani, born in Tanzania in 1951, immigrated to Canada in 1994. He always believed that one’s business and private life should be devoted to the betterment of those who are less fortunate than others. He applied this philosophy of life throughout his career.

He is the founder and Chief Executive Officer of Tanzacan Tradelink Inc. a Canadian based exporter of branded eyewear. A graduate in BSc from Dar es Salaam University in Tanzania, he was the Director of Ruvuma Distributors, a transportation company in Tanzania.

Aliraza Rajani has been a successful businessman and throughout his life has exhibited outstanding leadership, a patriarch to his family and a progressive leader to his community.

Mr. Rajani is married with a daughter, four sons and eight grandchildren. His four sons have joined Tanzacan and continue to contribute to it’s growth.

True to his belief, Aliraza Rajani, has never shied away from his civic responsibilities of trying to share his wellbeing with those who are less fortunate. His volunteering track record speaks for itself. Here is his public service resume:
President of Khoja Shia Ithna-Asheri Jamaat of Dar es Salaam, Tanzania, 9 years;
President of Islamic Shia Ithna Asheri Jamaat of Toronto, Canada, 6 years;
Councillor of the World Federation of Khoja Shia Ithna Asheri Muslim Communities;
Member of the Hajj Assistant Committee, Tanzania Government.
Member of the Dental Review Board, Ministry of Health in Ontario
Volunteer in several charities, including: Bilal Mission, Mother Teresa, H.H. The Aga Khan initiatives, Tanzania Government Natural Disaster Assistance;
Pioneer of Almuntazir School, Community Housing Development, Ebrahim Haji and Bilal Hospital and many other projects in Dar es Salaam
His devotion to public service has been recognized with numerous media acclaim and the following awards:
Gold Medal – Queen Elizabeth II Golden Jubilee;
Gold Medal – Pope John Paul;
American Federation of Muslims of Indian Origin;
Association of Progressive Muslims of Ontario



Investor and philanthropist George Soros have described it as ‘one of the few bright spots on the gloomy global economic horizon’.Africa may still be the poorest continent in the world, but Africans have had enough of being the world’s victims. Their time has come and their timing is sound — as debt-laden economies of the West face their worst crises since the 1930s. It’s a small wonder that the rate of return on foreign investment in Africa is higher than in any other developing region. Over the next 10 years, as African governments clamp down on bureaucracy and open greater channels for growth, the average consumer spending is set to grow at a phenomenal pace. This makes Africa an extremely interesting marketplace, especially for Western corporations seeking growth away from their stagnant markets. Tanzacan’s strength is two fold:1. The ability to source first quality branded products at heavily discounted prices.2. The ability to maneuver within the heavy bureaucracy laden African marketplaces while offering tremendous value to its customers.These strengths position it to enjoy successes within its territories by offering the right products at unbeatable prices.



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